"I need to post more" is the advice every owner hears and few know how to apply. Posting for the sake of posting is tiring and doesn't sell. The right question isn't "how much do I post?", it is "what do I post to generate orders?".
The goal isn't likes, it is orders
On a restaurant's social accounts, the aim isn't to collect followers: it is to bring people to your ordering channel and build a relationship with existing customers. Every post should serve that.
What to post
- Food that makes mouths water. Good photos and videos of your dishes. The eye eats first.
- Daily specials and news, always with a way to order.
- Behind the scenes and stories. Your team, the preparation, the restaurant's story. People connect with people.
- Social proof. Reviews and customers' photos.
- Useful content. A tip, the origin of an ingredient.
The ingredient almost everyone forgets
The difference between a pretty post and one that sells is a single line: telling people what to do next. "Order now on our site", "book via the link in bio". Without it, the order is left to chance.
Followers don't pay the bills
Many followers isn't many customers. Until you convert them they are spectators. To turn them into orders:
- Always lead to your channel. Every post and bio has a clear path to your site.
- Give a reason to take the step: a first-order offer or a freebie.
- Keep the contact, with consent, so you can talk outside the algorithm's reach.
- Build the habit with loyalty.
Organic and paid go together
Organic content builds a relationship with people who already follow you, and free reach keeps shrinking. Paid ads help you reach new people near you. They aren't opposites: together they multiply.
The mistake of depending only on social media
Social accounts aren't yours: reach can fall at any moment. Use them as a shopfront and lead people to your own channel, where you keep each customer's contact.
How GetFoodies and Get Social help
GetFoodies is the destination: your ordering channel, with each customer's data and loyalty. Get Social handles the rest of the 360° marketing: up to 3 posts a week on Instagram, Facebook, TikTok, Google and WhatsApp, made from your dishes and menu, your Google profile, review replies, the newsletter and a monthly report. You approve with one tap, or let it post by itself.
A practical rule
Before posting, ask: "what do I want people to do after seeing this?" If you have no answer, the call to action is missing.