The GetFoodies Blog
Practical ideas for restaurant owners: know your customers better, sell more and bring them back, alongside the marketplaces.
Marketplace commissions: what they cost and what they buy you
Work out what per-order commission costs, what it pays for, and where your own channel, with no GetFoodies commission, makes sense: your own customers.
Own channel and marketplacesHow to take online orders from your own customers with no GetFoodies commission
Do customers find you directly? Here is how to take their orders online, under your own brand, alongside the marketplaces.
Own channel and marketplacesYour customers' data: why an own channel is worth having too
Marketplaces bring new customers, but the data stays with the platform. See what you gain by knowing your own customers, and how to do it.
Own channel and marketplacesHow to give your own customers a channel of their own
Regulars, walk-ins and people who find you on Google can order through a channel you own. Practical tactics with QR codes, social media and Google.
Own channel and marketplacesMarketplace as the shopfront, your own channel as home: each in its role
The decision isn't marketplaces yes or no. It is what role each channel plays. Meet the shopfront and home strategy for new customers and a direct relationship with your own.
Online presenceOwn website or a marketplace page? What actually grows your restaurant
A page on a delivery app isn't an online presence of your own. Understand the difference between renting and owning your channel, and where growth comes from.
Online presenceA branded ordering app: is it worth it for an independent restaurant?
Your own app sounds like something for big chains. See when it makes sense for an independent restaurant and what changes in your business.
Online presenceCustom software or ready-made: what makes sense for a restaurant
Build your own ordering site or subscribe to a ready-made platform? Compare cost, time and risk to make the right call.
Online presenceFrom offline to online: a practical plan, from day one to the first month
A phased plan to get your restaurant selling on its own channel, alongside the marketplaces, without getting lost on the way.
Online presenceA digital menu with a QR code on the table: fewer mistakes, more sales
A QR code on the table does more than show the menu. See how a digital menu cuts mistakes, lifts average order value and frees your team.
Loyalty and retentionA loyalty programme for restaurants: cashback, points or discounts
Stamp cards aren't enough any more. Compare cashback, points, tiers and discounts, and learn to build a simple programme that brings customers back.
Loyalty and retentionRetention costs less than acquisition: the sum every owner should do
Spending everything on new customers and almost nothing on the ones you have? See the sum that shows why retention usually pays off.
Loyalty and retentionWhat a loyal customer is really worth: customer lifetime value explained
Stop looking at each sale in isolation. Learn to calculate customer lifetime value and use it to decide how much to invest in loyalty and marketing.
Loyalty and retentionThe customer who disappeared: how to win them back with the right message
The customer who ordered every week and went quiet isn't lost. See how to spot and win back lapsed customers.
360° marketingEmail marketing for restaurants: the list nobody can take from you
Email is one of a restaurant's most stable marketing assets. See how to build the list and use simple, relevant messages to bring customers back.
Data and decisionsSegmenting customers: knowing who spends most, and when
Not all customers are the same. Learn to split your base into simple groups and speak to each the right way, with less effort.
Loyalty and retentionTurning customers into ambassadors: from satisfaction to recommendation
A happy customer is your best salesperson, if you give them a nudge. See how to turn customers into ambassadors with reviews and referrals.
360° marketingDoes your restaurant exist on Google? Profile, reviews and "restaurants near me"
If someone searches for your restaurant on Google, what do they find? A practical guide to show up well and bring more orders to your own channel.
360° marketingSocial media for restaurants: what to post to generate orders
Posting for the sake of posting doesn't sell. See what a restaurant should post to turn an audience into orders on its own channel.
360° marketingPaid advertising for restaurants: when it makes sense and how much to spend
Paid ads can bring customers or burn money. See when they make sense for your restaurant and how to invest without waste.
360° marketingWord of mouth isn't enough any more: why you need a channel you control
Word of mouth built your restaurant, but on its own it no longer makes it grow. See why "hope marketing" falls short and what complements it.
Data and decisionsThe 5 numbers every restaurant owner should track
Running a restaurant by gut feel is expensive. Meet five simple indicators that tell you, in numbers, whether the business is winning or losing, and how to check them every day.
Data and decisionsAverage order value: the number that can save (or sink) your restaurant
Raising average order value by a few euros, with no extra customers, changes your profit. See what it is, how to calculate it and practical ways to raise it.
Data and decisionsMenu engineering: designing your menu with data to sell what earns most
Your menu is a sales tool. Learn to cross what sells with what earns, to highlight your stars and cut the dead weight.
Customer and menuWho is your ideal customer? Persona and target audience, made simple
You can't please everyone. Learn to define your restaurant's persona, the ideal customer, and the difference between a persona and a target audience.
GrowthFrom one restaurant to several: how to repeat success without losing control
Dreaming of more restaurants? See what it takes to replicate one location's success across several: processes, brand and systems that scale.
Your own ordering channel, with no GetFoodies commission
A website and app with your brand, connected to your POS. Try it free for 7 days.